When it comes to hand-lettering, I'm 95% self-taught. I did have a head start because I majored in graphic design and learned typography rules and terminology but as I dive deeper into the hand-lettering world, I see more and more of those strict typography rules broken and it's ok! Sometimes! And other times it's not ok! This is the paradox of art that drives me nuts... but I digress.
This week we're focusing on chunky, retro, brush script that is so cute! But makes no sense to me! I took a traditional calligraphy class where I learned the basics: the thick strokes are where the calligrapher pushes DOWN. The thin strokes are the UP strokes. You got a baseline and an angle that the letters all consistently sit on. So knowing that this is the foundation for script fonts, pretty sure chunky, retro, brush script is breaking so many rules, right?? The thick strokes are on the bottom of the letter and they're soooo thick! The thin strokes are where you would normally be pushing down. The baseline is bouncy and the angle is almost non-existent. So what are the rules for this type of font? Are there any? Is it mass chaos out there? I will research this week and report back! Stay tuned!