UOnline is the official online learning initiative of the University of Utah. It offers fully online and hybrid undergraduate degrees, graduate degrees, and certificates. They got the opportunity to do a full takeover of the City Creek Mall in downtown Salt Lake City, UT. I wanted to create a look that resonated with the holidays without being too heavy-handed so I created a fun pattern design similar to wrapping paper and of course, had to have nice, bold typography that would be legible from far away! The campaign was so successful, I’m now creating actual wrapping paper for them!